The routes
Twelve ways up the mountain. Every product climbs exactly one.
/devtools
Dev tools
Tools for people who build software: SDKs, CLIs, testing, code quality.
/marketing
Marketing
SEO, content, email, social and everything that gets a product found.
/analytics
Analytics
Product analytics, dashboards, event tracking and session insight.
/ai
AI
AI-native products: assistants, agents, model tooling, applied ML.
/nocode
No-code
Builders, automations and internal tools that skip the compiler.
/productivity
Productivity
Notes, tasks, calendars, focus and the tools that organize work.
/sales-crm
Sales & CRM
Pipelines, outreach, lead handling and closing tools.
/finance
Finance
Billing, accounting, metrics, pricing and money in motion.
/design
Design
Design tools, asset pipelines, prototyping and creative utilities.
/infra
Infra
Hosting, databases, queues, observability and the platform layer.
/support
Support
Helpdesks, docs, feedback loops and keeping customers unstuck.
/other
Other
Products that do not fit a marked route yet. Every range has one.